Whether it’s trying on virtual lipstick or trying out products in the space around you, augmented reality (AR) continues to blend the physical and digital worlds. It’s transforming the way we shop, learn, navigate and experience the world together. And for artists and creators, AR can be used as an immersive way to bring fans and supporters closer to their content in new ways.
With Google’s newly released ARCore Geospatial API, which opens up more than 15 years of our understanding of the world through Google Maps, these immersive experiences can now be deployed at world-scale in more than 100 countries. Thanks to our knowledge from building Google Maps and learning about building geometry, content creators can turn cities into live canvases.
Throughout this year, Gorillaz, the world’s biggest virtual band, and leading real-time animation specialists Nexus Studios, used our ARCore Geospatial API to reimagine what’s possible.
The result is “Gorillaz Presents,” available for pre-install on Android and iOS: an experience that sees the British band revolutionize the concept of a music video with a world-scale immersive performance that will allow fans to gather together to witness Gorillaz play in larger-than-life AR. Directed by artist and Gorillaz’ co-creator Jamie Hewlett and Emmy-nominated director Fx Goby, the “Skinny Ape” performances utilize our AR Core Geospatial API to transform public spaces with cultural experiences, bringing the world of Gorillaz to life like never before.
