Doomscrolling opens the door to psychological manipulation, giving influencers (and more importantly) the sketchy multi-million-dollar brands behind them the perfect chance to cash in on your anxiety. But don’t worry, we’re about to make it a whole lot harder for them.
In today’s episode, we’re breaking down how influencers are using fear-based marketing to prey on our deepest insecurities, leading to impulsive purchases and viral scams. From doomsday preppers selling survival guides to beauty influencers using deceptive tactics to push questionable products, we’re exposing the marketing strategies designed to keep you hooked, insecure, and spending. And trust me, once you see these tactics for what they really are, you won’t be able to unsee them.
0:00 Coming up…
0:34 Intro
3:41 Survival Guide
9:35 The World is Ending?
17:35 Maslow’s Hierarchy of Needs
20:40 Y2K Throwback
26:15 Lying to Sell Beef Tallow
36:30 “You’re Ugly, Buy This!”
43:45 MLMs & Self-actualization
47:30 Final Thoughts
Have a burning topic idea for a future video? Or have you spotted sketchy social media advertising, influencer scams, or undisclosed product placements? I’d love to hear about it!
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DISCLAIMERS & DISCLOSURES
I create these videos for entertainment and educational purposes. Please refrain from contacting or harassing anyone featured in this video. All footage is protected under Fair Use (Section 107 of the Copyright Act 1976) for commentary and education.
SOURCES:
Doomscrolling & Its Impact on Mental Health: https://www.ucdenver.edu/student/stories/library/healthy-happy-life/the-horrors-of-doomscrolling-its-impact-on-mental-health
Doomscrolling Dangers: https://www.health.harvard.edu/mind-and-mood/doomscrolling-dangers
Breaking the Doomscrolling Habit: https://www.uhhospitals.org/blog/articles/2024/07/doomscrolling-breaking-the-habit
Stop the Scroll: https://mcpress.mayoclinic.org/mental-health/doom-scrolling-and-mental-health
Global Brother Publishing: https://www.globalbrother.com/
Claude Davis Trademark: https://trademarks.justia.com/873/61/claude-87361399.html?utm_source=chatgpt.com
TikTok Driving Supplement Fad: https://sciencebasedmedicine.org/tiktok-driving-chlorophyll-supplement-fad/
Fear in Cosmetics Advertising: https://youngmdconnect.com/articles/2024-jan/fearmongering-in-cosmetics-advertising-1#:~:text=Consumers’%20desire%20to%20purchase%20safe,names%20that%20sound%20like%20chemicals.
TAGS:
doomscrolling, fear-based marketing, influencer scams, tiktok shop, deceptive advertising, consumer psychology, social media manipulation, viral product scams, influencer marketing ethics, over the influence, deinfluencing, impulsive spending, scammy ads, marketing psychology, digital marketing ethics, overconsumption
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