Apple Intelligence: AI Siri crashes and burns, takes executive with it

I’m sorry Tim, I can’t do that.
Text version: https://pivot-to-ai.com/2025/03/22/apple-intelligence-ai-siri-crashes-and-burns-takes-exec-with-it/

Introducing Apple Intelligence: https://www.apple.com/uk/newsroom/2024/06/introducing-apple-intelligence-for-iphone-ipad-and-mac/
Apple’s Long-Promised AI Overhaul for Siri Runs Into Bugs, Possible Delays: https://www.bloomberg.com/news/articles/2025-02-14/apple-s-long-promised-ai-overhaul-for-siri-runs-into-bugs-possible-delays
Apple Is Delaying the ‘More Personalized Siri’ Apple Intelligence Features: https://daringfireball.net/2025/03/apple_is_delaying_the_more_personalized_siri_apple_intelligence_features
Apple Delays Siri Upgrade Indefinitely as AI Concerns Escalate: https://www.bloomberg.com/news/articles/2025-03-07/apple-confirms-delay-of-ai-infused-personalized-siri-assistant
Apple’s Siri Chief Calls AI Delays Ugly and Embarrassing, Promises Fixes: https://www.bloomberg.com/news/articles/2025-03-14/apple-s-siri-chief-calls-ai-delays-ugly-and-embarrassing-promises-fixes
Apple Shuffles AI Executive Ranks in Bid to Turn Around Siri: https://www.bloomberg.com/news/articles/2025-03-20/apple-vision-pro-chief-mike-rockwell-named-siri-head-giannandrea-keeps-ai-role
Apple’s Artificial Intelligence Efforts Reach a Make-or-Break Point: https://www.bloomberg.com/news/newsletters/2025-03-02/apple-siri-compared-with-alexa-m4-macbook-air-and-ipad-air-2025-coming-soon-m7rn2k2y
Class action complaint: https://storage.courtlistener.com/recap/gov.uscourts.cand.446692/gov.uscourts.cand.446692.1.0.pdf
Everything Everywhere Is Securities Fraud: https://www.bloomberg.com/opinion/articles/2019-06-26/everything-everywhere-is-securities-fraud
“I find the best thing about Apple intelligence is that since I haven’t enabled it, my phone optimized for onboard AI has incredible battery life”: https://bsky.app/profile/dctrojan.bsky.social/post/3ld7pkfollq2v

Previously:
Apple Intelligence AI mangles headlines so badly the BBC officially complains: https://pivot-to-ai.com/2024/12/15/apple-intelligence-ai-mangles-headlines-so-badly-the-bbc-officially-complains/
Apple’s AI helpfully rewords scam messages to make them look legitimate: https://pivot-to-ai.com/2025/01/09/apples-ai-helpfully-rewords-scam-messages-to-make-them-look-legitimate/
Newspaper AI roundup: Guardian AI strike-breaking, Apple switches off bad summaries, WaPo wants to go AI, AFP, Axios: https://pivot-to-ai.com/2025/01/19/newspaper-ai-roundup-guardian-ai-strike-breaking-apple-switches-off-bad-summaries-wapo-wants-to-go-ai-afp-axios/

Music: Bad Apple!! https://www.youtube.com/watch?v=FtutLA63Cp8
Bad Apple ported to Siri: https://www.youtube.com/watch?v=5jtqcU3fJmQ

Buy us a Røde M3, pal, buddy: https://www.amazon.co.uk/hz/wishlist/ls/3Q8VZW46J6DM6

Send money!
Patreon: https://www.patreon.com/davidgerard
Ko-Fi: https://ko-fi.com/A1529D5

source