G (Government) – Used for messages sent by or on behalf of government organizations or authorities.
T (Transactional) – Messages like OTPs, transaction alerts, and order confirmations triggered by user actions.
P (Promotional) – Messages promoting a brand, product, or service, usually sent to prospects or customers with consent.
S (Service) – Related to services offered to existing customers, such as service updates or support information.
A (Alert) – Time-sensitive or important alerts like system outages, fraud warnings, or emergency notifications.
E (Event) – Messages about upcoming events, registrations, schedules, or event reminders.
N (News) – Messages containing news updates, headlines, or informational bulletins.
R (Reminder) – Appointment, bill payment, or deadline reminders.
F (Feedback) – Requests for customer feedback, surveys, or reviews.
I (Information) – General informational messages that don’t fall under promotional or transactional categories.
source
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