FTC Extends Public Comment on Proposed Policy Statement Regarding Personalized Pricing

The Federal Trade Commission extended by seven days the public comment period on the proposed enforcement policy statement regarding personalized pricing. The new deadline to submit comments is Sept. 25, 2026.

On Aug. 19, 2026, the Commission invited the public to submit comments electronically until Sept. 18, 2026 on the proposed policy statement related to personalized pricing. Personalized pricing refers to the use of personal data to set prices according to the amount that a company believes an individual consumer is willing to spend.