O2 x VCCP: how we’re embracing GenAI | VCCP, Faith & VCCP

O2 x VCCP: how we’re embracing GenAI

Speakers
Michael Sugden, VCCP
Ben Hopkins, faith and VCCP London

Let’s talk about how AI is actually making a difference – not just in marketing but in the real world. Over the past year, O2 with the support of their agency VCCP have been leaning into GenAI to make their marketing smarter, faster, and more creative – and, in the case of their latest campaign, to waste phone scammers’ time instead of real people’s. In this session, we’ll take you behind the scenes of AI tools that are reshaping O2’s brand, the creation of Daisy, the AI Granny Scambaiter, and what they’ve learned from pushing the boundaries of AI.

What they’ll cover:

1) How Faith, VCCP’s AI creative agency, has been building tools that actually help, like:

– The Bubl Generator – instantly creating custom O2 brand visuals at scale.

– The Copy Checker – making sure O2’s brand voice stays consistent across every touchpoint.

2) Campaign spotlight: Meet Daisy, the AI Granny Scambaiter

O2’s fraud prevention team just got a new member—an AI-powered granny who fights scammers by wasting their time. Developed with VCCP’s AI team, Faith, and trained to sound just like a real chatty nan.

– Why it matters: Fraud is skyrocketing, and this is a real way to fight back.

3) AI is evolving fast – where do we go from here?

– Why agencies and advertisers need to lean into AI rather than fear it.

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