Tim Vanderhook is the co-founder and CEO of Viant Technology (NASDAQ: DSP) (@Viantinc ) , a public advertising technology company with a market cap of over $1.5 billion. Viant also bought Myspace from Newscorp in 2011. #adtech #advertising #adtech2025
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00:00 Viant CEO Tim Vanderhook
00:35 Introduction to Ad Tech and Fraud
07:59 The Shift from Third-Party to First-Party Data
14:27 The Future of Linear TV
23:17 The Evolution of Advertising in a Multi-Screen World
31:10 The Massive Scale of the Advertising Market
35:35 The Evolution of Television Consumption
36:39 The Rise of Streaming Audio
43:34 The Pros and Cons of Being Public
47:41 Founder-Led Companies and Their Impact
52:28 Identifying Undervalued Assets
55:15 Family Dynamics in Business
58:12 Judging a Book by Its Cover
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Guest Socials:
Twitter: https://twitter.com/viant_tech
LinkedIn: https://www.linkedin.com/in/tim-vanderhook-01b362/
World of DaaS: https://www.worldofdaas.com/
Follow https://twitter.com/worldofdaas
Host Auren Hoffman Socials:
Twitter: https://twitter.com/auren
Substack: https://substack.com/@auren
Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com)
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