In this video, we uncover how Reebok, once a fitness and fashion icon in India, collapsed under the weight of a massive ₹870 crore fraud. From its golden days in the 2000s to Adidas acquiring the brand, and finally the shocking 2012 scam that shook the business world — this is a story of success, scandal, and downfall.
🔍 What’s Inside?
✅ Reebok’s rise in India
✅ Adidas’ $3.8B acquisition
✅ The 2012 multi-crore fraud scandal
✅ Fake stores, forged invoices, insider fraud
✅ Why Reebok never recovered in India
🎙️ Presented by: AlphaAviral
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