Viant $DSP CEO Tim Vanderhook – Ad Tech 2025, Fraud, and the First-Party Data Revolution

Tim Vanderhook is the co-founder and CEO of Viant Technology (NASDAQ: DSP) (@Viantinc ) , a public advertising technology company with a market cap of over $1.5 billion. Viant also bought Myspace from Newscorp in 2011. #adtech #advertising #adtech2025

Looking for more tech, data and venture capital news? Head to https://www.worldofdaas.com/ for our newsletter and events, and follow us on X https://twitter.com/worldofdaas

———————————————————

00:00 Viant CEO Tim Vanderhook

00:35 Introduction to Ad Tech and Fraud

07:59 The Shift from Third-Party to First-Party Data

14:27 The Future of Linear TV

23:17 The Evolution of Advertising in a Multi-Screen World

31:10 The Massive Scale of the Advertising Market

35:35 The Evolution of Television Consumption

36:39 The Rise of Streaming Audio

43:34 The Pros and Cons of Being Public

47:41 Founder-Led Companies and Their Impact

52:28 Identifying Undervalued Assets

55:15 Family Dynamics in Business

58:12 Judging a Book by Its Cover

———————————————————

Guest Socials:
Twitter: https://twitter.com/viant_tech
LinkedIn: https://www.linkedin.com/in/tim-vanderhook-01b362/

World of DaaS: https://www.worldofdaas.com/
Follow https://twitter.com/worldofdaas

Host Auren Hoffman Socials:
Twitter: https://twitter.com/auren
Substack: https://substack.com/@auren

Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com)

source